DEEPER CUSTOMER UNDERSTANDING

Enhance your marketing with effective customer insights.

We are Rubicon

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WE ARE RUBICON
A new breed of customer insight agency with a mix of experienced data practitioners, futurists, technology experts and customer insight professionals.

COMPETITIVE ADVANTAGE

Proven strategies, insight and results using the latest marketing technology.

AUDIENCE INSIGHT

A deeper understanding of your customer behaviour.

DECISIVE ACTION

Turning knowledge into immediate actionable strategies.

Services

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CAPABILITIES
Make your data work harder, smarter & faster.

Being future focused is what makes us different. We’re a passionate team of experienced, forward-thinking experts that solve today’s marketing problems by enhancing tried and tested data marketing methods with tomorrow’s marketing concepts technologies.

DATA STRATEGY

CUSTOMER INSIGHT & ANALYTICS

CUSTOMER DATA PLATFORMS

MEASUREMENT & VISUALISATION

PROOF OF CONCEPT

GDPR & PRIVACY

Capabilities

DATA STRATEGY

“There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” Jack Welch GE

Just having data is not enough. Knowing what to do with it is the key. Our job is to help you turn data into information, information into insight, insight into a strategy and strategy into profit.

CUSTOMER INSIGHT & ANALYTICS

“Without data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” Geoffrey Moore

We custom-build solutions such as persona-based segmentation and predictive response models, specifically focused on driving increased commercial return, using our applied skills and experience.

CUSTOMER DATA PLATFORMS

“Everything is going to be connected to cloud and data… All of this will be mediated by software and platforms.” Satya Nadella

Scalable data platforms that enable you to harness and use all your data. Our platforms are underpinned with a leading-edge technology stack and are highly secure, whilst supporting all the latest data protection regulations.

MEASUREMENT & VISUALISATIONS

“A brain scan cannot interpret itself and neither can a business dashboard” Andy Hargreaves

See marketing data with clarity, enabling more decisive decision making and real-time course-correction to ongoing campaigns.

PROOF OF CONCEPT

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.“ Suhail Doshi

Our proof of concept process, from opportunity mapping, technology scouting and implementation management is a cost-effective way for you to get to grips with technology such as AI and Blockchain.

GDPR & COMPLIANCE

“The companies that do the best job on managing a user’s privacy will be the companies that ultimately are the most successful.” Geoffrey Moore

Our proprietary preference centre solution allows your customers to manage their own data preferences across a wide range of dimensions and channels.

Contact Us

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GET IN TOUCH
Talk to us about your data strategy and marketing challenges and take advantage of our experience.
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LOCATIONS
LONDON

5 Tanner St, London
SE1 3LE, UK

READING

33 King’s Road, Reading
RG1 3AR, UK

LITHUANIA

Trimitu 6-39, Vilnius
LT-09318, Lithuania

Group

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Alchemetrics
Modern marketing technology to help brands build deeper, more valuable connections with customers.
Data Platforms

We build, host and manage open Customer Data Platforms that connect businesses to individual customers and help marketing teams unlock the insights and value promised by modern 1:1 customer engagement.

Compliance & Governance

We place a strong focus on compliance and governance. With a clear understanding of the value and risks associated with collecting, connecting and managing your customer’s data, we also have an eye on the opportunities the post-GDPR world has to offer.

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